“Ultimately Ordinaryism and Accelerationism want the same outcome though: the progressive aim for a better future in the face of the immediate everyday. But whereas Accelerationism thinks this can be achieved through the ascension of reason, Ordinaryism thinks it can be achieved only by acknowledging reason’s vulnerability. We must attend and attune to a diurnal world and others around us through the emotional exposure of claims rather than the Promethean expanse of the stars. Ordinaryism interrogates this force of Accelerationist reasoning and seeks a romantic alternative located in the epistemic, ethical and aesthetic priorities of responsiveness, alterity, otherness and appeal that are constitutive of the everyday and its fusion with technology. The larger attempt calls for the everyday to be reclaimed whilst surrounded by the purported effects of a ‘knowledge economy’. How is it that everytime we appeal for a new future, we are really appealing for a ‘new normal’?